How To Effectively Incorporate Branding on Your Website

Branding is an absolutely essential part of any business, helping to differentiate you from the competition and giving your brand an identity for customers to trust and build loyalty to. So, incorporating this fully across your website is key! We’re here to tell you the different ways this should be done, from first establishing a very clear brand identity, to the visual and verbal components. Branding should be a core part of every website build or redesign, which hopefully will be clear after you’ve read our article!

Clearly Define Your Brand

The first step to make sure that you effectively incorporate branding across your website is to ensure that you have a very clear sense of who you are as a brand. Good branding, as well as being consistent, is essential. So, if you don’t currently have brand guidelines or haven’t worked with a branding agency on your website design before, then it’s really important that you invest in this. It can literally make or break your website, as you’ve got to have a really strong sense of who you are as a brand and clearly demonstrate that to your customers, in such a saturated space.

So, get in touch with a design agency Manchester or London for some of the best talent in the UK. They will first be able to help you very clearly identify who you are as a brand, which will then inform all of the next steps when it comes to bringing your brand to life on your website.

Visual Components

Now that you know exactly who you are as a brand and what your brand looks like, it’s time to incorporate those visual branding components across your website. This includes your imagery, graphic elements, font, logo, colour palette, photography, illustrations, and basically everything that you can see in relation to your brand. Not only do these things need to be present on your website, but you also need to maintain consistency across your website, along with consistency across your other business areas too, from your packaging to your storefront, if you have one.

Good branding can be absolutely priceless, as when people believe in a brand and what it stands for, then they will pay much more for a product as a result once they feel loyal to that brand. You want your brand to be at the forefront of customer’s minds when they think about your product category, and having solid visual components across platforms that they can quickly identify and relate to is one way to do that.

Verbal Components

Now your website looks incredible, it’s time to perfect the verbal components of your branding and website. This has to do with all the communication cues around your brand, including the meaning behind your products, your company culture, who you are as a team and your tone of voice as a business. It’s about expressing who you are as a business through consistent and effective language. When a great visual identity and verbal identity combine, your business can be unstoppable. Whilst you may think expressing your brand through words is quite easy, we’d recommend working with a professional who knows exactly how to clearly convey who you are in an engaging way, from your product descriptions through to homepage content.

Verbal identity when it comes to branding is about so much more than just writing about who you are, but effectively communicating through the use of language and verbal components to really engage customers and give them a reason to keep coming back.

Video Content

In an age where people’s attention spans are decreasing, with so many options for fast dopamine hits in terms of entertainment and browsing online, you’ve got to incorporate something to do with your brand on your website that will instantly grip a user and give them a reason to stay and learn more. Enter video content. Video content can often say things that words can’t, in a much more concise and engaging manner. It also improves brand recall, promotes trust and can increase conversion rates when it’s done well.

Thinking carefully about the video content you have on your website and what it says about your brand can really help to improve engagement rates on your website. Branding is one of the things that can help with engagement statistics, particularly video content, so get this right and it can be transformative for your website.

On an e-commerce website, this might be a video flicking through the sales of going out dresses that a brand offers to give a quick overview, gain interest from the user and then they could go on to browse the wider collection. For a service-based business, a short video to summarise a case study and the incredible work that has been done and can then be done for them can work really well.