How do you manage your online reputation when everyone is a critic through blogs, forums, and social networking sites? To control and guide what is stated about your firm online, follow these suggestions.
Keep an Eye on Your Public Image
Google Alerts is one of the simplest and most straightforward ways to keep track of what is being said about your organization online.
You can use this free service to search all of Google’s domains, or you can limit your search to news, blogs, web, video, or groups. You can have alerts results emailed to you as they happen, once a day, or once a week.
Encourage Constructive Communication
Maintaining a company blog will stimulate interaction between your company and your customers. A company blog is a platform where you can captivate customers. This will also help your company to take feedbacks, criticisms through your customers any issues they are facing so and so forth.
After creating social networking website for instance Facebook, Twitter, Instagram you could control the articulation of messages about your brand and it will lead to two-way communication.
Transparency
It’s critical to be open and honest with your customers at all times. Customers value candid feedback and full disclosure when an issue arises, whether it’s a complaint, a critical review, or a product recall.
When a video of a Dell laptop exploding went viral, Lionel Menchaca, Dell’s Chief Blogger, quickly responded to the public relations disaster by posting the video online.
Remove the Source of Negative Feedback
If a social networking site, blog, or online news source has published false material about your company, request that the offending blog post is removed or that a retraction is published.
You might also ask the blog owner if you could make a guest blog post on the site, addressing any concerns the blogger may have and describing the steps you took to rectify the issue.
Quick and Proactive Responses Are Required
It’s critical to respond swiftly to any potentially contentious mentions of your company in order to stoke the fires before they spread any further. In the event that a negative review of your organization has been written, urge your loyal customers to leave a nice and glowing comment in order to deflect the negative review.
Being interactive with your customers will never harm you it will simply improve your brand image in the market and will make your brand trustworthy.
Remove Your Hands from the Keyboard
It’s easy to become enraged and respond with a scathing or sarcastic blog comment after reading an unfavorable blog comment or an unjust blog post slamming your company or your goods.
Don’t. Step away from your computer and walk around your workplace until you’ve de-stressed enough to write a response without any emotional overtones and address the blogger.
Following these guidelines will assist you in managing your online reputation and, to a degree, controlling information on the internet, as well as minimizing any unwanted exposure about your organization.
In today’s world, a company’s reputation may be ruined in fewer than 140 characters on Twitter, so make sure your customers give you thumbs up.
Establish Yourself as an Authority Figure
Write regular company blog updates, but also guest posts for similar blogs in your sector, publish pieces in trade journals, and speak at industry conferences and events to establish yourself as an expert in your field.
Make sure to include a link to your company’s website in the articles. Creating excellent material for your own website as well as guest blogs.
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