It’s an age-old question of “How do you run an online store with guaranteed success?” and the answers need not be ages old to ruin your or your store’s potential. All the strategies more or less revolve around having the right tools to ensure your success.
That’s where PrestaShop modules come in and take your e-commerce game a bit too far, elevating your store’s functionality and helping you convert those clicks into sales.
In this post, we’ll explore some of the most sought-after PrestaShop modules in 2024 that can take your store to the next level, and your competitors have been using it for so long now.
We’ll focus on three key areas: conversion optimization, marketing & customer engagement, and enhanced user experience. No doubt other areas have a significant impact on your business as well, but these three areas have the edge of making or breaking the whole game.
A sense of urgency and the fear of missing out (FOMO) works better than every other strategy in the book.
The countdown timers near sales and product pages, the scarcity, and the hurry it causes, encourage customers to buy the stuff before it’s too late.
Modules like PS Countdown Timer or PrestaShop Countdown Timer offer real-time stock updates and customizable timers to nudge those sales. Costs typically range from a one-time fee of €49.99 (around USD 55) to a monthly subscription of around €19.99 (around USD 22).
Let’s face it, sometimes life gets in the way, shopping carts get abandoned and you lose customers, WHAT? Yeah right. But fear not!
Abandoned Cart Recovery modules like PrestaShop Abandoned Cart can help you win back those lost sales. It does happen so, by sending automated email reminders with special offers to customers who still need to complete their purchases.
These modules often come with free plans with limited features, with paid plans typically starting around €49.99 (around $55 USD) for more advanced features.
A lengthy checkout process can be a real conversion killer. One-page checkout modules streamline the buying experience by letting customers enter all their information on a single page.
You can find some good options on the official Prestashop Marketplace that suits your needs and store’s requirements.
Building relationships with your customers is key to long-term success. Email marketing automation modules for PrestaShop allow you to design personalized email campaigns.
They are helpful to nurture leads, promote products, and drive repeat business.
Rewarding your loyal customers and incentivizing referrals is a fantastic way to expand your reach and build brand loyalty.
Modules like the PrestaShop Loyalty Program offer a starting point. You can also consider Loyalty Referral & Affiliate Marketing for a more comprehensive solution with referral programs and affiliate marketing functionalities.
Costs vary depending on the features offered, with some modules offering free plans and others with one-time fees or monthly subscriptions.
Social proof is a powerful tool in e-commerce.
Modules like PrestaShop Customer Reviews allow customers to leave reviews and enable Google Rich Snippets, boosting trust and credibility with potential buyers.
FME Reviews offers additional features like review reminders and social media integration. These modules often come with free versions with limited features, with paid plans starting around €49.99 (around $55 USD) for more advanced functionalities.
If you offer real-time assistance to customers that can significantly increase your store’s conversion rate.
Modules like PrestaShop Chat with Your Customers are built to enable you to connect with visitors and answer their questions directly on your store.
Costs of these modules can vary depending on the platform you choose and the features offered, with some services offering free plans and others with monthly subscriptions.
A smooth browsing experience is essential for any online store. Modules like PrestaShop Search Engine Optimization (SEO) Optimizer can help you optimize your site for search engines.
Advanced Search 4 enhances search functionalities with features like autocomplete and product filtering.
Costs vary depending on the module, with some offering free versions and others with one-time fees or monthly subscriptions.
Recommending relevant products based on customer behavior and purchase history is a great way to increase average order value.
PrestaShop Recommended Products is a built-in module that can be a good starting point, while Related Products by Tags, and Categories offers more advanced recommendation algorithms and upselling features.
Costs vary depending on the module, with some offering free versions with limited features and others with one-time fees or monthly subscriptions typically ranging from €49.99 (around $55 USD) to €99.99 (around $110 USD).
The things that you need to keep in mind before embarking on the shopping spree:
Take a good look at your store’s strengths and weaknesses.
Focus on modules that address your specific pain points and invest in those.
Don’t just go by the fancy, high-end marketing copy. Read user reviews and ratings to get a sense of the module’s functionality, ease of use, and customer support.
Testimonials are there for you to make good use of your money.
Nowadays, a significant portion of e-commerce traffic comes from smartphones, maybe more than all others combined.
Make sure any modules you choose are optimized for mobile devices. Look for modules that explicitly mention responsive design or mobile compatibility and provide proper support for your store. With Prestashop mobile app one can easily build a mobile version of their store. As now a days, maximum revenue is being generated via mobile commerce, especially post Covid.
There are free and paid modules available on Prestashop’s own platform and other agencies as well.
Free versions often have limitations in functionality and stuff, while paid modules offer more advanced features.
Factor in the initial cost of the module as well as any subscription fees for ongoing support or updates. Choose a model that aligns with your budget and needs.
The real hook lies in the strategic implementation of high-quality Prestashop modules.
You can not only significantly boost your store’s functionality but you can enhance the customer experience as well as drive sales through that in 2024.
Each store has its niche and specific needs. All you need to do is research the ones that best fit your store’s requirements.
And above all, trust the process. You can do everything and if things do not work out the way you want to, all you can do is keep going. The only way is forward. Good luck out there and happy selling!
Head over to the PrestaShop Addons marketplace to explore a wide variety of modules. You can also find helpful module reviews and recommendations on websites like FME Modules and PrestaHero.
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